Lotte homeshopping NetworkDesign 2020
- Extensible-L
- Until now, Lotte Home Shopping’s main customers were TV viewers.
But in the future it aims to expand beyond TV to a variety of media including mobile, internet, VR and so on.
For this project, we used new BI developed by CFC as our motif, and created the concept of network design as Extensible-L.
Through this, we focused on expressing the diversity and extensibility of Lotte Home Shopping that evolves without boundaries.
Also we reflected upon the customer’s wishes to break away from the traditional image of Lotte Home Shopping,
and to be represented as a young and flexible media commerce.
Credit
- on air
- 2020.07
- Project Team
- Brand Identity
- CFC www.contentformcontext.com
- Network design
- cobb
- ND Creative Director
- DUDU
- Main ID
- Lead Artist
- Yeonwoo Park ,Myunghwan Im
- Sub ID
- Lead Artist
- Dayoung Kim, Seoeun Kim
- 2d Animation
- Sumin Kwon
- Logo ID
- Lead Artist
- Myunghwan Im
- Next
- Lead Artist
- Eunjin Jo
- 2d Animation
- Sumin Kwon
- Sign on/off
- Lead Artist
- Eunjin Jo
- Producer
- Mira Kim
- Sound
- ROIAUDIO
- Production
- cobb studio