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Lotte homeshopping NetworkDesign 2020

Extensible-L
Until now, Lotte Home Shopping’s main customers were TV viewers.
But in the future it aims to expand beyond TV to a variety of media including mobile, internet, VR and so on.
For this project, we used new BI developed by CFC as our motif, and created the concept of network design as Extensible-L.
Through this, we focused on expressing the diversity and extensibility of Lotte Home Shopping that evolves without boundaries.
Also we reflected upon the customer’s wishes to break away from the traditional image of Lotte Home Shopping,
and to be represented as a young and flexible media commerce.


Credit

on air
2020.07
Project Team
Brand Identity
CFC www.contentformcontext.com
Network design
cobb
ND Creative Director
DUDU
Main ID
Lead Artist
Yeonwoo Park ,Myunghwan Im
Sub ID
Lead Artist
Dayoung Kim, Seoeun Kim
2d Animation
Sumin Kwon
Logo ID
Lead Artist
Myunghwan Im
Next
Lead Artist
Eunjin Jo
2d Animation
Sumin Kwon
Sign on/off
Lead Artist
Eunjin Jo
Producer
Mira Kim
Sound
ROIAUDIO
Production
cobb studio
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