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SBS 8 News

Journalism that preserves the standards and centers
SBS main news “8 News” has undergone a major renewal of its brand identity, including changing the logo and title and extending the broadcast time. SBS put forward the slogan of this renewal as 'journalism that preserves the standards and center of Korean news.' The new 8 News logo and its brand identity, which will replace the existing logo of 6 years, was designed by CFC, and Cobb Studio was in charge of the main title/major news/weather/sports. In this project, we tried to embody the 'standards and centers' and 'communications with viewers', and visualize the direction of 8 News.


Credit

On air
2020.09
Project Team
Brand Identity
CFC www.contentformcontext.com
News Titles
cobb
Main title
Director
DUDU
lead Artist
DUDU, Eunjin Jo, Yeonwoo Park
Major News
Eunjin Jo, Seoeun Kim
Sports News
Myunghwan Im, WooSung LEE
Weather News
Yeji Moon
Producer
DUDU
Production
cobb studio
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