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Manifesto

Making


Channel Branding Design for ‘the DRAMA’, launched in 2021

Heroes within us
‘The Drama’ is a channel that focuses on dramas about heroes. 
These heroes aren’t just about super heroes but about the people around us such as our parents, teachers, doctors, police officers; those who make an impact in our lives to move in a better direction. 
The logo represents the hero stripping away his/her outer appearance to reveal the hero within.
We accomplish this by showing the image of the character removing his/her outer layer of clothes to show the costume of a hero within. 
The pit-a-pat sound and its key-motion represents the heartbeat pattern that occurs when we transition from ourselves to the hero within.


Credit

On air
2021.01
Brand Identity
Yongseong Lee 
Creative Director
Eunjin Jo
Main ID A & B
Lead Artist
Yeonwoo Park, Eunjin Jo
Style frame
Yeonwoo Park, Eunjin Jo, Dayoung Kim
Animation
Yeonwoo Park, Eunjin Jo
Compositors
Yeonwoo Park, Eunjin Jo
BUMPER ID A
Hero from the Past
Dayoung Kim
BUMPER ID B
Super Hero
Yeji Moon
BUMPER ID C
Comical Hero
Yeonwoo Park, Yunseong Nam
BUMPER ID D
Hero of Love
Seoeun Kim
Next
This Month
WooSung LEE
So bumper
Sign on
Yeji Moon
Rating 15 & ALL
Seoeun Kim
Rating 12 & 19
Eunjin Jo
Manifesto
Lead Artist
Yeonwoo Park, Eunjin Jo
illustration
Shinyoung Kim
Style frame
Yeonwoo Park, Eunjin Jo
Animation
Yeonwoo Park, Eunjin Jo
Composit
Yeonwoo Park, Eunjin Jo
Sound
ROIAUDIO
Producer
Mira Kim
Production
cobb studio

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