Channel Branding Design for ‘the DRAMA’, launched in 2021
- Heroes within us
-
‘The Drama’ is a channel that focuses on dramas about heroes.
These heroes aren’t just about super heroes but about the people around us such as our parents, teachers, doctors, police officers; those who make an impact in our lives to move in a better direction.
The logo represents the hero stripping away his/her outer appearance to reveal the hero within.
We accomplish this by showing the image of the character removing his/her outer layer of clothes to show the costume of a hero within.
The pit-a-pat sound and its key-motion represents the heartbeat pattern that occurs when we transition from ourselves to the hero within.
Credit
- On air
- 2021.01
- Brand Identity
- Yongseong Lee
- Creative Director
- Eunjin Jo
- Main ID A & B
- Lead Artist
- Yeonwoo Park, Eunjin Jo
- Style frame
- Yeonwoo Park, Eunjin Jo, Dayoung Kim
- Animation
- Yeonwoo Park, Eunjin Jo
- Compositors
- Yeonwoo Park, Eunjin Jo
- BUMPER ID A
- Hero from the Past
- Dayoung Kim
- BUMPER ID B
- Super Hero
- Yeji Moon
- BUMPER ID C
- Comical Hero
- Yeonwoo Park, Yunseong Nam
- BUMPER ID D
- Hero of Love
- Seoeun Kim
- Next
- This Month
- WooSung LEE
- So bumper
- Sign on
- Yeji Moon
- Rating 15 & ALL
- Seoeun Kim
- Rating 12 & 19
- Eunjin Jo
- Manifesto
- Lead Artist
- Yeonwoo Park, Eunjin Jo
- illustration
- Shinyoung Kim
- Style frame
- Yeonwoo Park, Eunjin Jo
- Animation
- Yeonwoo Park, Eunjin Jo
- Composit
- Yeonwoo Park, Eunjin Jo
- Sound
- ROIAUDIO
- Producer
- Mira Kim
- Production
- cobb studio
