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Main ID A

Main ID B

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Clothing

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Food

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Shelter

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Leisure

Ratings

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Manifesto

MAKING


Channel Branding Design for ‘the LIFE’, launched in 2020

Rhythmical LIFE modules
‘The LIFE’ is the first channel launched by LG.
It is a premium entertainment channel for young seniors who value a better lifestyle. 
‘The LIFE’ BI design comes from the pictograms that represent clothing, food, shelter, culture and leisure, which are also used for ND.
These designs are simple and conceptual, while keeping humor  which is the key to living a young life.


Credit

NEXT &
This Month
on air
2020.8
Creative Director
DUDU
Brand Identity
DUDU
Lead Artistr
WooSung LEE
Style frame
WooSung LEE
Animation
WooSung LEE
Composit
WooSung LEE
Producer
Mira Kim
Sound
ROIAUDIO
Production
cobb studio
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Copyright © 2019 Cobb Studio
theLife_Ratings theLife_BUMPER ID Leisure
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